American culture places a premium on the ability to speak confidently before a crowd. Career counselors will tell you it’s a sure path to professional success. Compelling speakers can achieve positions of power and wealth.
"Think of it like a planned conversation. You know where the conversation’s going…but you’re loose enough in the moment to make it up a little bit as you go along. You want to have 80 percent of it prepared and allow 20 percent to be spontaneous.”
How celebs and politicians manage to deliver smooth and seemingly spontaneous performances
Tell them what your going to tell them.
Tell them the details that are important to them.
Tell them what you told them in one to two sentences. The part you most want them to remember.